Social Media, The Free Ride is Over: Challenges and Opportunities with Glenn Sabin

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. TheRead …

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Establishing Prices for Integrative Health Products and Services

Prices for Integrative Health

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer? Determining Pricing for Products and Services If you areRead …

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7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business. Do you have an established practice with lots of word-of-mouth physician and patient referrals? It’s a certainty these referred prospects will look atRead …

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Testimonials: How to Get Them. How to Promote Them

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influenceRead …

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