9 Ways to Earn Your Patient’s Lifetime Value

lifetime value

I retract a previous post: building a subscriber list isn’t the foremost marketing tactic for growing an integrative medicine practice or brand. Unequivocally, that distinction belongs to securing customer loyalty, in turn, driving patient lifetime value. According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predictsRead …

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[Case Study] Negotiating Your Career in Integrative Health and Medicine

career in integrative health

Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment. Typically well-trained and board certified, these integrative, functional and lifestyle medicine practitioners possessRead …

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Patients Are Consumers: Ignoring that Fact is Futile

patients are consumers

In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidencedRead …

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No Magic Formula to Grow Your Integrative Health Practice: Start Here Instead

Grow Your Integrative Health Practice

Whether your business is a medical practice, a supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds true: there is no single, magic bullet formula to grow your integrative health practice or functional medicine enterprise. Word-of-mouth referrals and the activation of fanaticalRead …

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Guide to Integrative Healthcare Credentials and Certifications

integrative healthcare credentials and certifications

It’s a veritable alphabet soup of acronyms and opportunities when it comes to the scores of continuing education and accreditations available for current and aspiring integrative health providers. A difficult decision-making process made even more challenging to pull together so many options. To address this void, the folks at IntegrativeRead …

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Podcast: Growing Value of Opportunity For Integrative Oncology in Hospital Setting

integrative oncology

Contributor Glenn Sabin, cancer thriver/survivor and author of N of 1, One man’s Harvard documented remission of incurable cancer using only natural methods, was recently interviewed by Stacey Richter for the Relentless Health Value podcast on the topic of integrative oncology in hospital settings. As Sabin writes, “During our spiritedRead …

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Glenn Sabin: Joe Biden’s So-Far Missed Opportunity to Impact Cancer

[Disclosure: My explorations of politics on this blog are limited to how political courage and well-expended political capital can have a sustainable impact on reducing our current cancer burden. ~ Glenn Sabin]  Given former vice president Joe Biden is currently atop the polls of democratic hopefuls in the hunt forRead …

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Leveraging Medical Savings Accounts for Integrative Health Products and Services

health savings account

You possess a powerful tool to enhance your business and expand your influence and goodwill to your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool? I have always wondered why integrative healthcare practices and businesses aren’t savvier at promoting the economic attributes ofRead …

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Ultimate Guide: Using In-Person, Community Events to Gain More Patients

Live presentations are the most powerful communication medium. Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. In-Person, Community Events to Gain More Patients Successful integrativeRead …

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The Rise of Integrative Health and Medicine — Milestones Continued: 2016-2018, & Free Book Offer

In late 2016, FON and XYMOGEN released a 92-page publication titled The Rise of Integrative Health and Medicine—The Milestones: 1963 – Present. The book is available free to access here. These milestones were largely culled from the work of Rise’s foreword author John Weeks, editor and publisher of The IntegratorRead …

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