Leveraging Medical Savings Accounts for Integrative Health Products and Services

health savings account

You possess a powerful tool to enhance your business and expand your influence and goodwill to your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool? I have always wondered why integrative healthcare practices and businesses aren’t savvier at promoting the economic attributes ofRead …

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Ultimate Guide: Using In-Person, Community Events to Gain More Patients

Live presentations are the most powerful communication medium. Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical information—LIVE (done well) will always engage more than books, television programs, or websites. In-Person, Community Events to Gain More Patients Successful integrativeRead …

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The Rise of Integrative Health and Medicine — Milestones Continued: 2016-2018, & Free Book Offer

In late 2016, FON and XYMOGEN released a 92-page publication titled The Rise of Integrative Health and Medicine—The Milestones: 1963 – Present. The book is available free to access here. These milestones were largely culled from the work of Rise’s foreword author John Weeks, editor and publisher of The IntegratorRead …

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Is Functional Medicine Becoming a Commodity?

A commodity is defined as any “basic” good or service that is produced to meet a marketplace demand. Commodities are, well, commonplace—interchangeable, and indistinguishable from other products or services of the same type. Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned thatRead …

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The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

I often see integrative and functional medicine business and organization leaders smothered from the weight of managing day-to-day operations: process and repetitive tasks allow neither adequate time nor sufficient resources to deal with strategic business development and execution. Rare are the super-competent administrators or business owners who are as savvyRead …

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Social Media, The Free Ride is Over: Challenges and Opportunities with Glenn Sabin

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. TheRead …

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Establishing Prices for Integrative Health Products and Services

Prices for Integrative Health

As an integrative functional medicine business owner or executive, you may serve a local, national, international clientele, or a group of constituents comprised of varying demographics and psychographics. So how do you best decide fair market value for what you offer? Determining Pricing for Products and Services If you areRead …

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7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business. Do you have an established practice with lots of word-of-mouth physician and patient referrals? It’s a certainty these referred prospects will look atRead …

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Testimonials: How to Get Them. How to Promote Them

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influenceRead …

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