Whether you run an integrative or functional medicine practice, or market other services or products related to the field, building an email subscriber list is critical to grow your practice and to the health of your organization.
The Gold is in The List
Growing your ‘list’ grows your integrative health business because no
digital marketing strategy provides a higher return on investment than
email marketing. It is the most direct and effective method to actively
engage consumers and drive new revenues.
Success requires a comprehensive strategy featuring a range of digital and non-digital communication and business development tactics, of which email marketing is paramount.
Feed and Nurture the List
At the epicenter of your marketing strategy should be the consistent
delivery of relevant, actionable, editorial-based content… delivered via
email to a dynamic list of subscribers who have granted you permission
to contact them.
The content must be high-quality to match your brand excellence. Done
right, this engenders trust with readers and, over time, these positive
interactions lead to new customers.
Ownership Versus Renting
The ‘likes’ on your Facebook business page differ from your email communications because the latter are, at the very least, delivered to all those on your list, and then go on to serve a further purpose. Clearly, the delivery rate will only be as effective as your list is clean, and the open and click rate commensurate with your amazing content.
Click here to learn more from Glenn Sabin on digital marketing.
About Glenn Sabin and FON / Glenn is director of FON Consulting, a
leading strategy and business development consultancy specializing in
the integrative health and medicine sector. FON’s clients span from
medical practices, hospitals and health systems, to nutraceutical,
pharmaceutical, and media companies. Glenn brings economic and moral
clarity to the misnomer that health creation and promotion cannot align
Prior to launching FON in 2009, Glenn was the CEO of JazzTimes,
Inc., an entertainment-based media and marketing agency headquartered in
the Washington, DC metro area. After a 25 year tenure, and achieving
exponential revenue growth, Glenn exited JazzTimes, Inc. to launch FON.
The shift from entertainment media to integrative health. In
1991, Glenn Sabin was a 28-year-old newlywed diagnosed with chronic
lymphocytic leukemia (CLL), an incurable cancer. He created his own
medically monitored and carefully researched lifestyle changes,
including a whole foods predominantly plant-based diet. Glenn would
conduct his own, informal, single patient clinical trial, which was
chronicled by Dana-Farber Cancer Institute and his personal oncologist
Lee Nadler, MD, dean for clinical and translational medicine at Harvard
Medical School. Glenn achieved a complete remission from CLL without
conventional cancer treatment. His case is part of the medical literature.
Glenn is participating in, and advising Harvard’s Bioinformatics
Department on its People-Powered Medicine NEER Study, an initiative
investigating exceptional responders. He was the recipient of American
College of Nutrition’s 2017 Communications and Media Award. In 2017
Glenn published his popular memoir, n of 1: One Man’s Harvard-Documented Remission of Incurable Cancer Using Only Natural Methods. www.fonconsulting.com, www.glennsabin.com