Growing Your List to Grow Your Practice

Whether you run an integrative or functional medicine practice, or market other services or products related to the field, building an email subscriber list is critical to grow your practice and to the health of your organization.
grow your practice

The Gold is in The List

Growing your ‘list’ grows your integrative health business because no digital marketing strategy provides a higher return on investment than email marketing. It is the most direct and effective method to actively engage consumers and drive new revenues.

Success requires a comprehensive strategy featuring a range of digital and non-digital communication and business development tactics, of which email marketing is paramount.

Feed and Nurture the List

At the epicenter of your marketing strategy should be the consistent delivery of relevant, actionable, editorial-based content… delivered via email to a dynamic list of subscribers who have granted you permission to contact them.

The content must be high-quality to match your brand excellence. Done right, this engenders trust with readers and, over time, these positive interactions lead to new customers.

Ownership Versus Renting

The ‘likes’ on your Facebook business page differ from your email communications because the latter are, at the very least, delivered to all those on your list, and then go on to serve a further purpose. Clearly, the delivery rate will only be as effective as your list is clean, and the open and click rate commensurate with your amazing content.

Click here to learn more from Glenn Sabin on digital marketing.


investing in Your Integrative Health Brand
About Glenn Sabin and FON / Glenn is director of FON Consulting, a leading strategy and business development consultancy specializing in the integrative health and medicine sector. FON’s clients span from medical practices, hospitals and health systems, to nutraceutical, pharmaceutical, and media companies. Glenn brings economic and moral clarity to the misnomer that health creation and promotion cannot align with profitability.
Prior to launching FON in 2009, Glenn was the CEO of JazzTimes, Inc., an entertainment-based media and marketing agency headquartered in the Washington, DC metro area.  After a 25 year tenure, and achieving exponential revenue growth, Glenn exited JazzTimes, Inc. to launch FON.
The shift from entertainment media to integrative health. In 1991, Glenn Sabin was a 28-year-old newlywed diagnosed with chronic lymphocytic leukemia (CLL), an incurable cancer. He created his own medically monitored and carefully researched lifestyle changes, including a whole foods predominantly plant-based diet. Glenn would conduct his own, informal, single patient clinical trial, which was chronicled by Dana-Farber Cancer Institute and his personal oncologist Lee Nadler, MD, dean for clinical and translational medicine at Harvard Medical School. Glenn achieved a complete remission from CLL without conventional cancer treatment. His case is part of the medical literature.
Glenn is participating in, and advising Harvard’s Bioinformatics Department on its People-Powered Medicine NEER Study, an initiative investigating exceptional responders. He was the recipient of American College of Nutrition’s 2017 Communications and Media Award. In 2017 Glenn published his popular memoir, n of 1: One Man’s Harvard-Documented Remission of Incurable Cancer Using Only Natural Methods. www.fonconsulting.com, www.glennsabin.com