Whether you run an integrative or functional medicine practice, or market other services or products related to the field, building an email subscriber list is critical to grow your practice and to the health of your organization.
The Gold is in The List
Growing your ‘list’ grows your integrative health business because no digital marketing strategy provides a higher return on investment than email marketing. It is the most direct and effective method to actively engage consumers and drive new revenues.
Success requires a comprehensive strategy featuring a range of digital and non-digital communication and business development tactics, of which email marketing is paramount.
Feed and Nurture the List
At the epicenter of your marketing strategy should be the consistent delivery of relevant, actionable, editorial-based content… delivered via email to a dynamic list of subscribers who have granted you permission to contact them.
The content must be high-quality to match your brand excellence. Done right, this engenders trust with readers and, over time, these positive interactions lead to new customers.
Ownership Versus Renting
The ‘likes’ on your Facebook business page differ from your email communications because the latter are, at the very least, delivered to all those on your list, and then go on to serve a further purpose. Clearly, the delivery rate will only be as effective as your list is clean, and the open and click rate commensurate with your amazing content.