Are You Getting the Most from Your Medical Practice Social Media Campaigns?

Social media is an integral part of your marketing strategy, but how do you measure success on social media platforms? Many people look at the number of followers as the single determinant of social media success, but (big buzzer sound) that is wrong. Did you know accounts pay for followersRead …

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Everything Physicians Need to Know about the Paycheck Protection Program Forgiveness

Paycheck Protection Program PPP

The last few months have been very tough on the careers of physicians. Specifically for the practice owners, juggling between staff and patient management and keeping their finances in check has become a challenging ordeal. The Paycheck Protection Program (PPP) by SBA has provided the much-needed stability required by physiciansRead …

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Tips to Build Your Practice with an Effective Digital Communications Platform

digital communications

With the world turning more and more to a digital communications platform, do you find yourself falling behind online marketing trends? As a busy healthcare professional, your job is to treat patients, not become experts at digital marketing. Yet, many healthcare professionals realize their practices require they go beyond theRead …

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Leveraging Medical Savings Accounts for Integrative Health Products and Services

health savings account

You possess a powerful tool to enhance your business and expand your influence and goodwill to your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool? I have always wondered why integrative healthcare practices and businesses aren’t savvier at promoting the economic attributes ofRead …

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Is Race a Factor in Patient-Practitioner Interactions and when Prescribing Pain Medications?

A 62-year-old with stage IV lung cancer that has spread to his bones, causing unspeakable pain, is trying to convince his physician to prescribe pain medicine. What happens next? It actually could depend on if the patient is black or white. Or if the physician is a primary care providerRead …

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Electronic Records Biggest Cause of Physician Burnout

Physician burnout is real but getting better, according to a new report from Mayo Clinic Proceedings.  Between October 12, 2017, and March 15, 2018, researchers at Mayo and Stanford University surveyed US physicians and a probability-based sample of the US working population (methods were similar to previous 2011 and 2014Read …

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Testimonials: How to Get Them. How to Promote Them

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influenceRead …

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Investing in Your Integrative Health Brand, Sage Advice from Glenn Sabin

investing in Your Integrative Health Brand

Whether your business or practice is based solely on your personal brand or comprised a group of employees or practitioners, sustainable success is wholly dependent on relationships. Success is ultimately based on your reputation in the market and how you make people feel. Have you ever considered whether your brandRead …

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