Testimonials: How to Get Them. How to Promote Them

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influenceRead …

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Investing in Your Integrative Health Brand, Sage Advice from Glenn Sabin

investing in Your Integrative Health Brand

Whether your business or practice is based solely on your personal brand or comprised a group of employees or practitioners, sustainable success is wholly dependent on relationships. Success is ultimately based on your reputation in the market and how you make people feel. Have you ever considered whether your brandRead …

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White Paper: Raise Your Practice’s Bottom Line, Streamline Processes and Improve Patient Compliance

Everyday a new study supports the practice of prescribing dietary supplements for obtaining and maintaining optimal patient health and wellness, hence the growing $3 billion field of in-office supplement sales. Professional-line brands offer the ideal combination of quality, efficacy and clinical research you want for your practice. However, managing theRead …

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White Paper on Improving Patient Compliance, Streamlining Inventory and Practice Protocols

patient compliance

In this interview with David Preis, vice president of sales and marketing at Doctors Supplement Store, Today’s Practitioner explores ways to improve patient compliance by guiding your patients toward high-quality brands of dietary supplements for better patient outcomes.  Q: Year-after-year, study-after-study shows that physicians are a patients most trusted source ofRead …

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Lesson from Oncology Clinic on Improving Nonclinical-Support for Patients

patients
When your patients are diagnosed with something as difficult as cancer every experience is amplified, including how they perceive overall care based on nonclinical staff interactions. One way to diminish some of that anxiousness is to make certain that your front office staff is empathetic and trained to address tensions

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Partnering with Pharmacists Reduces Readmission Rates for Patients on High-Risk Meds

This retrospective study from Mayo Clinic shows that enhancing the relationship between patients and pharmacists could significantly lower readmission rates by up to 50% for patients taking at least one high-risk medication. The three-year study at tertiary care center reviewed outcomes among patients who did or did not have aRead …

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Communicating with Patients About Dietary Supplement Use

The use of dietary supplements among patients affected by cancer is extensive, with an estimated 20-90 % of patients using these products. Their use of these products is often not shared with the treating physician. “Doctors need to understand why patients with cancer use dietary supplements in the first place. Patients tend to use these supplements because they want to do everything possible to feel hopeful, empower themselves, enhance the body’s natural defenses, use less toxic treatments, or reduce side effects of mainstream treatments,” said Dr. Victor Sierpina, UTMB professor of family medicine. “In fact, most patients choose to use dietary supplements to improve their quality of life rather than seeking a cure for their disease.” In the September issue of Current Oncology Reports, researchers at University of Texas Medical Branch, Sierpina describes a patient centered approach to managing dietary supplement use in cancer care. By Moshe Frenkel and Victor Sierpina, published in Current Oncology, Sept. 2014.

Put the Script Pad Down: FDA’s New Drug Approvals Pose Significant Risks

patient compliance

For every 100 new drugs introduced in the market, there have been 34 withdrawals or new black box warnings in the past 25 years. Since 1992, FDA sped up the pace and approval process for pharmaceutical companies willing to pay a fee. Approval time was cut in half, but with it came a significant number of safety withdrawals and warnings. This study, released today in Health Affairs, shows the expeditious process has placed millions of Americans at risk, essentially making them unwitting members of safety trials after the drug was approved.

Inadvertent Stereotyping Leads to Healthcare Disparities

Going to the doctor’s office is a stress-inducing event for many people But for blacks, it can be particularly terrifying, because of something called negative racial stereotyping. And while racial stereotyping may not be intentional, it can seep into a patient’s psyche in ways you might not realize. A first-of-its-kind study by researchers at USC and Loyola Marymount University (LMU) has found evidence that the persistent health disparities across race may, in part, be related to anxiety about being confronted by negative racial stereotypes while receiving healthcare. Black women who strongly identified with their race were more likely to feel anxious in a healthcare setting – particularly if that setting included messaging that promoted negative racial stereotypes, even if inadvertently. Posters can be one source of this negative stereotyping. In light of this research, Today’s Practitioner tracked down some positive messaging on aging that you can download for your office (high-resolution downloads available free for Today’s Practitioner’s registered users). By Cleopatra M Abdou and Adam W Fingerhut, published in the American Psychological Association journal Cultural Diversity and Ethnic Minority Psychology, July 21, 2014, Vol. 20.