Tips to Build Your Practice with an Effective Digital Communications Platform

digital communications

With the world turning more and more to a digital communications platform, do you find yourself falling behind online marketing trends? As a busy healthcare professional, your job is to treat patients, not become experts at digital marketing. Yet, many healthcare professionals realize their practices require they go beyond theRead …

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Leveraging Medical Savings Accounts for Integrative Health Products and Services

health savings account

You possess a powerful tool to enhance your business and expand your influence and goodwill to your patients and customers. It’s called a medical savings account. Are you leveraging this tax-deferred tool? I have always wondered why integrative healthcare practices and businesses aren’t savvier at promoting the economic attributes ofRead …

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Is Race a Factor in Patient-Practitioner Interactions and when Prescribing Pain Medications?

A 62-year-old with stage IV lung cancer that has spread to his bones, causing unspeakable pain, is trying to convince his physician to prescribe pain medicine. What happens next? It actually could depend on if the patient is black or white. Or if the physician is a primary care providerRead …

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Electronic Records Biggest Cause of Physician Burnout

Physician burnout is real but getting better, according to a new report from Mayo Clinic Proceedings.  Between October 12, 2017, and March 15, 2018, researchers at Mayo and Stanford University surveyed US physicians and a probability-based sample of the US working population (methods were similar to previous 2011 and 2014Read …

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Testimonials: How to Get Them. How to Promote Them

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influenceRead …

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Investing in Your Integrative Health Brand, Sage Advice from Glenn Sabin

investing in Your Integrative Health Brand

Whether your business or practice is based solely on your personal brand or comprised a group of employees or practitioners, sustainable success is wholly dependent on relationships. Success is ultimately based on your reputation in the market and how you make people feel. Have you ever considered whether your brandRead …

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White Paper: Raise Your Practice’s Bottom Line, Streamline Processes and Improve Patient Compliance

Everyday a new study supports the practice of prescribing dietary supplements for obtaining and maintaining optimal patient health and wellness, hence the growing $3 billion field of in-office supplement sales. Professional-line brands offer the ideal combination of quality, efficacy and clinical research you want for your practice. However, managing theRead …

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White Paper on Improving Patient Compliance, Streamlining Inventory and Practice Protocols

chronic inflammation

In this interview with David Preis, vice president of sales and marketing at Doctors Supplement Store, Today’s Practitioner explores ways to improve patient compliance by guiding your patients toward high-quality brands of dietary supplements for better patient outcomes.  Q: Year-after-year, study-after-study shows that physicians are a patients most trusted source ofRead …

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Lesson from Oncology Clinic on Improving Nonclinical-Support for Patients

patients
When your patients are diagnosed with something as difficult as cancer every experience is amplified, including how they perceive overall care based on nonclinical staff interactions. One way to diminish some of that anxiousness is to make certain that your front office staff is empathetic and trained to address tensions

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