Glenn Sabin 
Worldwide, the age of COVID-19 has ushered in a plethora of medical claims concerning the use of natural products to prevent and/or treat the pathogen. Here in the U.S., the Federal Trade Commission (FTC) has been clamping down on bad actors, and those well-intentioned but under-informed about the current, andRead
HHS head, Alex Azar, had it right in suggesting to CNN’s Jake Tapper that the disproportionate amount of COVID-19 infections and deaths in the U.S. are largely attributable to the declining health and susceptibility of many Americans. Azar’s words: “Unfortunately, the American population is a very diverse… a population withRead
Whether you run an integrative or functional medicine practice, or market other services or products related to the field, building an email subscriber list is critical to grow your practice and to the health of your organization. The Gold is in The List Growing your ‘list’ grows your integrative healthRead
You are sitting in your virtual boardroom, clinical space, or manufacturing plant, contemplating the future. In addition to us all doing our personal and professional best to lift our communities above crisis, we attend online sessions, keep up with a torrent of emails, and consider the troubling question about ourRead
I’ve been professionally engaged with the integrative health and medicine field for the better part of a decade and, as a 28-year cancer ‘thriver’ of a so-called incurable malignancy, I’ve watched this movement up close and personal half my life. Through FON, I’ve consulted hundreds of clinics, businesses, and organizations;Read
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business. Do you have an established practice with lots of word-of-mouth physician and patient referrals? It’s a certainty these referred prospects will look atRead
I retract a previous post: building a subscriber list isn’t the foremost marketing tactic for growing an integrative medicine practice or brand. Unequivocally, that distinction belongs to securing customer loyalty, in turn, driving patient lifetime value. According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predictsRead
Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment. Typically well-trained and board certified, these integrative, functional and lifestyle medicine practitioners possessRead
In a recent Medscape editorial, noted bioethicist Art Caplan, PhD remarked on a published commentary by Hastings scholars in Health Affairs titled ‘Patient-Centered Care, Yes; Patients As Consumers, No’. Medscape followed up on the assertions in the published commentary by polling its physician and nurse readers for feedback—results strongly evidencedRead
Whether your business is a medical practice, a supplement company, pharmacy, technology platform, nonprofit organization, or provider of other goods or services, one thing holds true: there is no single, magic bullet formula to grow your integrative health practice or functional medicine enterprise. Word-of-mouth referrals and the activation of fanaticalRead
Weekly round-up, access to thought leaders, and articles to help you improve health outcomes and the success of your practice.
